Shrewsbury BID is a Business Improvement District representing more than 500 businesses in Shrewsbury town centre. Since 2014 we have been working to deliver improvements, cost savings and destination marketing to create the best possible trading environment in which business can flourish.
As an alliance of businesses and organisations operating in Shrewsbury, we represent a strong collective voice on the issues that are important to members and key to the success of the town, focussing on projects and initiatives to that make a different to doing businesses in Shrewsbury.
In the first two years of our term good progress has been achieved against the priorities laid down by the business community, including:
- Delivering ambitious marketing aspirations including a new town Original Shrewsbury website, 8,000 social media followers across Facebook, Twitter and Pinterest and 590 pieces of local, regional and national media coverage worth £100,000s in editorial value equivalent, for Shrewsbury and its offer
- Negotiating £1 Sunday car parking tariff
- Being a voice for business on town centre issues, from the Shrewsbury Integrated Transport Package to the future of Quarry Swimming and Fitness Centre
- Helping secure Purple Flag status for the town’s safe night time experience
We are governed by a board of directors who are directly accountable for steering the direction of the company and the ensuring effective delivery of the projects set out by the business community in the five year business plan. The Board serves voluntarily and reflects the sector make-up of the town's businesses and organisations.
During our five-year term, £1.6 million will be invested to improve the town's commercial environment.
Our priorities for the five-year term are:
Marketing, Profile and Promotion
Professionally delivering and managing high profile marketing like never seen before for Shrewsbury town centre, ensuring it is visible and known as an original and one-off place to visit.
Access and Car Parking
Creating an efficient, accessible and pleasant town centre environment, whether travelling by car, on foot, or on public transport - ensuring people have a positive experience here.
Working to reduce business costs and providing the support and initiatives businesses need to thrive.
Drive and Direction
Acting as a credible, representational voice for business on the issues that matter, taking a leading role in the coordination, management and future direction of a prosperous Shrewsbury town centre.
Achievements from Shrewsbury BID's second year of activity can be found in the Annual Report and Review 2016.