Shrewsbury’s first ever Christmas video, promoting the town and it’s unique offer, was unveiled by Shrewsbury Business Improvement district (BID) at the town’s Christmas Cracker event on Wednesday 19th November.

The film was projected onto the front of the Museum and Art Gallery in the town’s Market Square as part of a unique lighting display by Andy McKeown at the Lights Switch-On.

The video is now available to watch on the Original Shrewsbury YouTube channel.

The film illustrates Emily Hurdiss’ Christmas story as she shops along the snowy streets of Shrewsbury and enjoys a series of ‘will they, won’t they’ close encounters with a handsome young man.

With the strap line ‘Let Your Christmas Story Start Here’ the film invites viewers to share Emily’s Christmas story whilst showcasing a selection of town centre shopping and leisure businesses and famous Shrewsbury sights with a sprinkling of Christmas magic.

The two minute film has been directed by local filmographer, Aaron Child, and features Emily Hurdiss and James Mitchell, having both grown up in Shrewsbury and now pursuing acting careers in London.

The soundtrack comes from Gareth Rhys Jones, winner of Shrewsbury BID’s competition to create the accompanying music for the video. Following its use on the video, Gareth is releasing the song on 1stDecember which will be available to download on iTunes, Amazon as well as other online retailers.

Kirsten Henly, Shrewsbury BID Manager, said: “We are lucky here in Shrewsbury to have so much local talent on which to draw, including Aaron for the filming and Andy McKeown for his projection at the Lights Switch-On.

“Our first video ‘Summer in Shrewsbury’ attracted more than 26,000 views, so we’re hoping to build on its success with this latest film, which is packed with beautiful shots of the town, as well as local businesses and local people playing their parts in it. The nation is gripped by how brands are connecting emotionally with audiences at Christmas through creative marketing campaigns and our ‘one-off story’ presents Shrewsbury and its festive offer with a mix of magic and humour. “

The video has been uploaded onto social media and can be found on the Original Shrewsbury Facebook page, @OriginalShrews on Twitter and on the Original Shrewsbury YouTube channel.