A delegation of government officers and business representatives from Northern Ireland are to visit Shrewsbury later this month to gain an insight into how a successful Business Improvement District (BID) is run.

Around thirty civil servants and other advisors will meet the Shrewsbury BID team to discuss key initiatives from its first year, in particular looking at how the town has been marketed, through Shrewsbury BID’s activity, as an attractive place to visit and shop.

A special academy has been set up, with government support, in Northern Ireland, where it is hoped to draw up legislation for pilot BIDs to be established in six towns and cities, including Belfast.

The fact-finding party will be in Shrewsbury on Wednesday 4th February, one of four BID locations the group is visiting in England.

Kirsten Henly, Shrewsbury BID manager, said: “It’s a real feather in Shrewsbury’s cap that this important group of civil servants and practitioners has asked to visit us just 12 months after the BID was established.

“While they are here we will give them a guided tour and show the main facets of the town that makes it a genuine one-off, not only in the quality and range of independent stores, but the restaurants, hotels and wide variety of cultural attractions, from the stunning Quarry Park to the fascinating Museum and Art Gallery.”

Shrewsbury BID has launched many initiatives over the year, from lowering the price of parking to encourage visitors to ‘See Shrewsbury on Sundays’ to the launch of two videos promoting the town and the local businesses within it during Shrewsbury’s peak trading seasons.