As the countdown to the festive season starts in Shrewsbury, Shrewsbury BID this afternoon launches a 30 second teaser for its annual Christmas video on and its social media channels.

The trailer is a first for Shrewsbury BID and will play out online ahead of the launch of the 90 second video on Monday 21st November.

It features the Shrewsbury version of the Christmas carol Silent Night written by Shrewsbury BID’s Christmas competition winner Claire Bryers. The verses are read by the fireside by seven year old Poppy and local actor Wayne Swann who feature in the full length video.

The video can also be viewed on Original Shrewsbury’s YouTube channel.