Shrewsbury is boasting double success after retaining its award as a vibrant and safe destination and experiencing a 20 per cent increase in people enjoying nights out in the town*. Purple Flag status was granted to Shrewsbury town centre for the first time last year for its safe and welcoming evening and night-time economy. Now assessors have decided it should keep this nationally recognised award for 2017.

The vote of confidence has been welcomed by Shrewsbury Business Improvement District (BID) and coincides with a 20 per cent increase in early evening and night-time footfall in 2016 compared to the previous year which is outstanding compared to the national trend of footfall being down at -1.4%.

Inspector Edward Hancox, local Policing Inspector for Shrewsbury and surrounding areas from West Mercia Police said: “Achieving and now retaining Purple Flag status is something we are very proud of. It shows the value of working closely with businesses, local organisations, and local councils through Team Shrewsbury where we focus on improving safety in the town”.

James Hitchin from the Albert Lounge Bar and Chairman of Pubwatch added “As Chairman of Shrewsbury Pubwatch it gives me great confidence that we can show how the town’s night life is contributing to the town’s economy, and that everyone involved in the sector has shown a sense of shared responsibility. As a result, we have had a very good Christmas period, with busy venues and a safe environment for customers.”

The Purple Flag programme is managed by the Association of Town and City Management. Successful applicants must meet a comprehensive set of standards, management process and good practice.

Assessors have commended the partnership approach of Team Shrewsbury to meet these standards. Team Shrewsbury includes Shropshire Council, Shrewsbury Town Council, Shrewsbury BID, West Mercia Police and Shrewsbury Street Pastors.

*data from footfall counters in Shrewsbury Town Centre between 6pm and 6am.