In January 2017 we launched our Original Shrewsbury Instagram account.  We have a growing following of over 2,000 people and are inviting all our business members in the retail and hospitality sectors to get involved and ‘take over’ the account for a weekend.

Businesses ‘taking over’ the Original Shrewsbury Instagram for a weekend are given the #ShrewTakeover phone, along with some ideas and guidelines.

The idea of the takeover is to showcase Shrewsbury through the eyes of our town’s wonderful businesses.  This could be from highlighting their loyal customers, showcasing your best products, or showing your walk to work through Shrewsbury.

Businesses have the opportunity to reach new audiences and tell their story, cross-promotion of the takeover is done on the Original Shrewsbury Twitter and Facebook accounts.