The Original Shrewsbury Instagram account was launched in January 2017, to provide a platform to showcase Shrewsbury through the eyes of our town’s wonderfully varied businesses.

2019 has been the most popular year to date, with a follower increase of over 20% and 45 businesses set to do a takeover before the end of the year. As the takeovers have been so heavily in demand, all 2019 slots are now fully booked.

We are now opening bookings for takeovers in 2020. Takeovers are allocated on a first-come first-served basis, with businesses allotted one takeover a year. All BID businesses are welcome to take part, of any type.

On average, this year’s takeovers have had a reach of over 7,000, over 280 interactions and have increased the businesses’ followers by 16%.

Taking part in a takeover allows businesses the opportunity to reach a new audience and tell their story. Cross-promotion of the takeover is also done across the Original Shrewsbury Twitter and Facebook accounts.

Takeovers run from Friday to Sunday. Businesses will need to supply nine posts in advance, complete with captions and relevant hashtags, which will then be posted out to our 4.1k Instagram followers.

For more information, or if you would like to take part in a takeover, please email