This year, Shrewsbury BID’s Christmas campaign is focussed around trees, with a large tree installed in the Square for the first time in many years and more trees than ever adorning buildings around the town.

The campaign includes:

  • A large tree in the Square, provided by Leaton Forest
  • A ‘letters to Father Christmas’ campaign, with a postbox in the Square (guarded by a giant toy soldier) and letter templates distributed to local businesses and the Visitor Information Centre
  • Festive wrapping paper for businesses to give out for free on Small Business Saturday, 7th December
  • A high-impact wrap-around of the Shrewsbury Chronicle encouraging people to choose Shrewsbury as their Christmas destination

Working with our partners at Shropshire Council, we have negotiated the following:

  • Free parking at Abbey Foregate and Frankwell from 3pm every Wednesday for late-night shopping
  • Park and ride extended until 9pm on the evening of the Christmas lights switch on across all sites
  • Meole Brace park and ride service increased to 10 minutes every day

Our campaign has been illustrated by local artist Hannah Chumbley, creating a warm and traditional look and feel.