Businesses in Shrewsbury can now sell their products directly to customers online through the town’s virtual marketplace, Support Shrewsbury.

The website – – established by Shrewsbury BID and My Shrewsbury magazine, enables businesses to sell vouchers and experiences, and has now been expanded to allow the sale of individual products.

One of the first businesses to start offering products through the website has been The Cupboard in Shrewsbury Market Hall.

Owner, Liz Walton, is usually to be found selling eco-friendly housewares from a barrow in the market hall, and said being able to reach customers during the coronavirus lockdown – and beyond – was really helpful.

She said: “I’m pleased to be working with Support Shrewsbury, as I really believe that local businesses are what make our community thrive.

“In developing a platform to promote businesses, Support Shrewsbury is really helping to spread the message that we are keen to bounce back in these difficult times.”

Support Shrewsbury was launched in early April and has been attracting thousands of visitors following an extensive publicity campaign by Shrewsbury BID and My Shrewsbury magazine.

Seb Slater, executive director of Shrewsbury BID, said the main aim of the website was to help town centre businesses trade whilst their premises were closed due to the coronavirus outbreak.

“We had to work very quickly, with the support of the team at My Shrewsbury and web designers The Web Orchard, to get the website created from scratch in a matter of weeks,” he said.

“We’ve had over 16,000 unique visitors to the site in just our first month and as well as being a digital marketplace for people to buy gift vouchers, experiences and now products on the website – it is also a really effective way for businesses to raise their profile and reach new customers.

“It has been well-received by businesses and we hope it will evolve into a valuable long-term resource for the town.

“E-commerce is fast becoming an essential part of running a retail business and through Support Shrewsbury we want to give all Shrewsbury businesses the opportunity to boost their online presence and sales in an easy and cost-effective way.”

Support Shrewsbury can be found at