In the second of our series of blogs introducing Shrewsbury BID’s voluntary board of directors, we catch up with Dilwyn Jones, owner of The Sabrina riverboat.

What’s your role on the BID board?

I am a member of two sub-groups – Promoting & Animating, and Supporting & Enhancing – as well as being the board champion for the Shrewsbury Ambassadors scheme.

Why did you get involved with the BID?

The framework of the BID excited me as it is a collective for the businesses of Shrewsbury which is run by the businesses themselves. I wanted to get involved to help maximise the potential in Shrewsbury, and to promote the town assets and improve the visitor experience.

What’s the best thing about Shrewsbury town centre?

It has to be the charm of The Quarry and the river, along with the history and individuality of the town.

What are the biggest challenges facing Shrewsbury, and town centres in general?

The change in retail habits, with the increased use of online shopping and out-of-town retail parks.

Can you share any highlights for you or your business over the past few months?

Seeing the town slowly reopen after lockdown – the feel and vibe is returning to the town centre.

What do you like to do in your spare time (if you ever have any)?

You’ll find me on the golf course or biking.

What’s the best piece of business advice you have ever received?

There are two which have stuck in my mind: Treat others how you would like to be treated, and enjoy what you do to be successful.

What was the last message on your phone?

Thanks – yes it was a bit blustery.


Shrewsbury BID is governed by a voluntary board of directors from a representative range of businesses in the BID area.  The Board meets regularly to ensure the priorities of businesses are being met and to monitor performance and delivery.