We are organising the first Shrewsbury Cocktail Week and we want you to get involved! The event will take place from Monday 13th September to Sunday 19th September and will include cocktail classes, tasting menus, parties, and special offers for guests that purchase a Cocktail Week Pack.

The purpose of the Shrewsbury Cocktail Week is to open up your venue to a new customer base, provide the opportunity to upsell products, create loyalty, encourage return visits and most importantly ‘drink better not more’.

Cocktail weeks have proven to be a success in many other locations in the UK, including Edinburgh, Birmingham and Chester, with the potential to bring thousands of new customers into the town.

The pack for customers will cost £8 (£5 for NHS/NUS) and will contain:

  • A wrist band
  • Programme booklet with a list of bars involved and links back to the website for events
  • Recipe cards

The pack will go on sale on 16th August and will be available for purchase on the Shrewsbury Cocktail Week website (coming soon…). The money earned from ticket sales will go into promoting the event.

How to get involved

Any bar, pub, restaurant, hotel etc that serves drinks can get involved – even if you don’t normally do cocktails. To get involved we need you to provide:

  • At least two cocktails that you can put on your taster menu for £5 for wristband holders (1x alcohol and 1x virgin, minimum) – these can be sold at full price for people without the wristband
  • To either host or hold at least one event
  • Send us a description of your venue for the booklet
  • Optional: Submit a recipe for the recipe cards from one of your bartenders and a short bio of the bartender (for example; Paul is sharing his Dark and Stormy recipe, which he learnt bartending in Barcelona)
  • Send us images of the bar and cocktails for the event Instagram account

Entries must be received before 5pm on 11th August.

Businesses that do not serve drinks will be invited to show their support for the week. For example, by having a cocktail-themed window display, selling cocktail dresses, or hosting their own events.

We will be promoting the event on our Original Shrewsbury social media, along with promoting on a new Shrewsbury Cocktail Week Instagram account and website.

Details of participating businesses will be included in the booklet for attendees.

We will provide participating businesses with posters and a template for the tasting menu, along with five free passes for you and your staff. If you need any more free brands for staff, we may be able to provide these