The Original Shrewsbury Instagram account was launched in January 2017, to provide a platform to showcase Shrewsbury through the eyes of our town’s wonderfully varied businesses.

2021 has been the most popular year to date, with a follower increase of over 20% and 33 businesses set to do a takeover before the end of the year. As the takeovers have been so heavily in demand, all 2021 slots are now fully booked.

We are now opening bookings for takeovers in 2022. Takeovers are allocated on a first-come-first-served basis, with businesses allotted one takeover a year. All consumer-facing BID businesses are welcome to take part.

On average, this year’s takeovers have had a reach of over 22,500, over 580 interactions and have increased the businesses’ followers by 2.5%.

Taking part in a takeover allows businesses the opportunity to reach a new audience and tell their story. Cross-promotion of the takeover is also done across the Original Shrewsbury Twitter and Facebook accounts.

Takeovers run over Saturday and Sunday. Businesses will need to supply four posts in advance, complete with captions and relevant hashtags, which will then be posted out to our 9.3k Instagram followers.

For more information, or if you would like to take part in a takeover, please email