01743 358 625   info@shrewsburybid.co.uk

Marketing, Profile & Promotion

Shrewsbury Ambassadors 2020 is Live!

Click here to sign up!

The Original Shrewsbury Ambassadors provide visitors to Shrewsbury with a warm welcome and a wide range of information, supplying their invaluable local knowledge to help visitors make the most of everything the town has to offer, from independent and national retail, bars, restaurants, pubs, hotels, river attractions, museums, theatre, guided tours and of course the fantastic history of the town.

Covid-19 update

Due to the current coronavirus pandemic the Ambassadors program for 2020 has had to be postponed until later in the summer. You are still more than welcome to sign up to volunteer! We will be keeping everyone up to date once we have a new start date confirmed.

The aim of this initiative is to improve overall visitor experience, providing a much-needed information point at town access locations, including carparks, the train station, the West End, Pride Hill and the Square. Ambassadors showcase activities, events and attractions providing local knowledge to help visitors make the most of Shrewsbury. The welcome will be a unique experience for visitors to a County Town, who may be more accustomed to finding roaming information sources in larger cities.

The warm welcome received by visitors, along with the information provided to them helps to encourage repeat and longer or overnight visits by showcasing the range of activities and events happening in the town. Ambassadors also help to spread footfall across larger areas of the town, which in turn helps to spread spend to businesses in a wider geographic area than the just the most established visitor spots.

2020 is our second season of the Original Shrewsbury Ambassadors, this year based out of the volunteer hub at Shrewsbury Museum and Art Gallery

Quick Facts

  • Volunteers are on duty from April – September between 10am – 2.30pm on Saturdays, and 11am – 2.30pm on Sundays (but there’s plenty of flexibility on how much time you can give).
  • Free lunches for volunteers completing a full day, and tea/coffee and biscuits available at the volunteer hub.
  • Free Sabrina Boat season ticket for all volunteers, as well as a tour of Shrewsbury Prison as part of training!
  • Ambassadors roam the town in eye catching uniforms with maps, guides and information.
  • Radio’s are provided to keep in contact with each other.
  • Ambassadors handbooks will be available to all volunteers, and there is also a training day on Saturday April 4th which we would encourage you to attend.
  • The Original Shrewsbury Ambassadors are jointly funded by Shrewsbury Tourism Association, Shrewsbury Town Council, and Shrewsbury BID
The Ambassadors are a friendly and welcoming group, so if you would like to get involved in giving Shrewsbury a welcoming face for visitors please do sign up!

If you would like more information please get in touch with stephanie@shrewsburybid.co.uk.



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