01743 358 625   info@shrewsburybid.co.uk

Marketing, Profile & Promotion

Christmas in Shrewsbury

During the festive period, Shrewsbury BID delivers a comprehensive marketing campaign to encourage visitors and shoppers to experience Christmas in Shrewsbury.

Christmas videos

Shrewsbury Christmas videos have been a highlight of the festive period since 2014. The videos capture the spirit and atmosphere of Shrewsbury, from a love story to the Christmas lights switch-on, to a family gathering.

The 2021 video followed the story of a girl moving to Shrewsbury and discovering the magic of the town with a magical drummer boy.

Christmas activations

Each year, Shrewsbury BID arranges Christmas activations to encourage shoppers to choose Shrewsbury. These have included stilt walkers, renaming the town ‘Snowsbury’, a giant snowglobe and a Nutcracker Trail.

Since 2019, we have installed a real tree at the back of the Square, sponsored by Leaton Forest. We also run a Letters to Father Christmas campaign for children to post letters to the North Pole and receive a reply.

In 2021, we organised live music over 8 days in the lead-up to Christmas.

Town dressing

In the lead-up to Christmas, Shrewsbury BID brings festive magic to the town with posters and banners. We are also responsible for the lights under the Old Market Hall and along Claremont Street, adding to the festive displays installed by Shrewsbury Town Council.

Christmas parking and Park and Ride offers

Shrewsbury BID has lobbied the Council to introduce competitive parking and park and ride offers. In 2018, Shrewsbury BID negotiated free park and ride from 12pm with an increased frequency to 20 minutes, free parking after 3pm at Abbey Foregate and Frankwell, along with 50% off parking at Raven Meadows for late-night shopping Wednesdays. Shrewsbury BID also funded additional services until 9pm for these evenings.

On-going marketing and PR

Within the Christmas campaign, Shrewsbury BID continues to deliver a high level of PR value through media coverage and press trips.

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