Instagram Takeovers
Our Original Shrewsbury Instagram account showcases Shrewsbury through the eyes of our town’s wonderful businesses by inviting them to ‘take over’ the account for a weekend.
Businesses have the opportunity to reach new audiences and tell their story, cross-promotion of the takeover is done on the Original Shrewsbury Twitter and Facebook accounts.
During 2021, takeovers had an average reach of 22,500 with 580 total interactions. Businesses that took part in a takeover saw their followers increase by 2.5% on average.
Businesses ‘taking over’ the Original Shrewsbury Instagram account for a weekend are asked to send through 4 images and captions in advance, which we schedule over the weekend. This could be highlighting loyal customers, showing your best products, or showing your walk to work through the town.
Please read the ideas and guidelines for more information.
If you have any questions about our Instagram takeovers, please email content@originalshrewsbury.co.uk.