01743 358 625   info@shrewsburybid.co.uk

Marketing, Profile & Promotion

Original Shrewsbury Instagram Takeovers


Our Original Shrewsbury Instagram account promotes Shrewsbury’s town centre as a dynamic and exciting place to visit.

New members to the town and major events have the opportunity to ‘take over’ the account for a weekend, allowing them to reach new audiences and tell their story. Cross-promotion of the takeover is done on the Original Shrewsbury Twitter and Facebook accounts.

During 2021, takeovers had an average reach of 13,000 with 310 total interactions. Businesses that took part in a takeover saw their followers increase by 1.8% on average.

Businesses taking over the Original Shrewsbury Instagram account are asked to send through 4 images and captions in advance, which we schedule over the weekend. If a business needs help, a member of the team can visit to help guide and collate content for the takeover.

Please read the ideas and guidelines for more information.

If you have any questions about our Instagram takeovers, please email content@originalshrewsbury.co.uk


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