Press Trips

We plan and host at least eight press trips each year for journalists from regional and national press, and travel/lifestyle bloggers.

We provide each journalist with a press pack with key messages about the town centre’s original offer. We also plan a detailed itinerary depending on their individual interests. They include café and restaurant reservations, accommodation and leisure bookings.

This type of media coverage positively increases Shrewsbury’s profile and can drive bookings and enquiries for the businesses reviewed.

If you would like your business to take part in a press trip and can contribute complementary or discounted products or experiences then please email clairebrown@infinityshrewsbury.com.