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Marketing, Profile & Promotion

Purple Flag

Shrewsbury has retained its Purple Flag status for its evening and night-time economy for the third year.

Purple Flag is similar to the Blue Flag for beaches, it’s a national award recognising excellence in the management of town and city centres after hours and an indicator of where to go for a good night out.

In the Purple Flag report, Shrewsbury is scored against five key criteria – Wellbeing, Broad Appeal, the Place as a destination and Policy (the sense of collaboration and purpose between sectors, agencies, service providers and policy makers).  The Purple Flag assessors described Shrewsbury as a ‘very safe and secure town’ and highlighted the town’s mix of unique and quirky venues, independent and chain bars and real ale offer, with over 20 venues CAMRA listed.

The report also commended Team Shrewsbury and its strong partnership approach to improving and responding to issues in town. In particular testing out a new Night Bus service for the Christmas period was commended which was funded and coordinated by Shrewsbury BID.

Since 2007, the programme has awarded Purple Flag status to 65 towns and cities in the UK and Ireland. The programme is managed by the Association of Town and City Management (ATCM) which works alongside a partnership of key stakeholder groups backed by Government, police and businesses, as well as the UK sponsors Diageo Great Britain.

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