01743 358 625   info@shrewsburybid.co.uk

Marketing, Profile & Promotion

Original Shrewsbury website

Shrewsbury BID is raising the profile of the town centre through online exposure as a vibrant, welcoming and unique place to visit and spend time in.

We have developed the consumer brand, Original Shrewsbury, bring to life the town centre’s original positioning with a creative and unified approach to marketing.

We run a number of seasonal campaigns to encourage visitors to the town and manage year-round activity through originalshrewsbury.co.uk, our social media presence and PR activity.

The Original Shrewsbury website is the official website for Shrewsbury and number one in the Google ranking for ‘Shrewsbury’. From September 2018 – August 2019, there were close to 800,000 page views on the website and more than 320,000 sessions.

Shrewsbury BID members are entitled to a free business listing on the Original Shrewsbury website. If you would like a listing on the Original Shrewsbury but are not a member of Shrewsbury BID, find out about becoming a Voluntary Member.

We have now launched a back-end login for BID members to create, edit and update their listing, along with the option to add their own events. If you have not received a login for your business, please complete the below form and we will respond with your login.

We have created two step-by-step guides to updating the website:

Business listing guide

Events listing guide

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