- BID Guides
Working with Springboard, Shrewsbury BID operates two footfall cameras in Shrewsbury town centre to count pedestrian numbers.
The first camera is positioned on Pride Hill, counting people across the width of the street from the edge of the Pride Hill Shopping Centre doorway to the edge of Holland and Barrett.
The second camera is on High Street, it counts both pedestrians and vehicles across the width of the road between West Brom and Acoustic Boutique. This camera was upgraded in June 2021.
The cameras use two lines to count pedestrians coming ‘in’ and ‘out’ and combine these two figures to reach a footfall total. The system for counting distinguishes between humans, vehicles, bikes etc by their width.
Our footfall reports use the British Retail Consortium (BRC) Calendar, which consists of complete weeks (Monday – Sunday) to ensure that the same day is comparable each week. Each month is compiled from a set of full weeks which results in a calendar of a 4 week month, 4 week month, 5 week month pattern. The data is mostly presented to show a weekly average for the month to account for a misbalance in month size.
We receive weekly and monthly benchmark data from Springboard who have cameras in hundreds of town centre locations across the UK. The data is available to view on the Shrewsbury Data Hub.
If you have any further questions about our footfall counting, please contact [email protected]
