Shrewsbury BID invites you to help us get Shrewsbury looking as welcoming, bright and beautiful as possible for the summer months by taking part in our 2026 Summer Window Competition!

The theme of the competition is: 
That Festival Feeling

Capture the feeling of the festival season in your shop window – think sunny days filled with music, colour, dancing with friends and making memories. From chilled-out picnic vibes to joyful late-night festival energy, we’d love to see windows bursting with colour, creativity and that feel-good atmosphere.

As always, our theme is designed to inspire, not restrict – interpret it as broadly as you like! 

Prizes available

The competition is free to enter and four great prizes are up for grabs, thanks to the generous sponsorship of Shrewsbury Folk Festival.

1st Prize
£100 voucher to spend in a shop of your choice
+ a day ticket for 2 adults to attend the Folk Festival (you choose the day)

Market Hall & Collective 
 £100 voucher
+ a day ticket for 2 adults to attend the Folk Festival (you choose the day)

2nd Prize
£50 voucher
+ a day ticket for 2 adults to attend the Folk Festival (you choose the day)

Sponsor’s Choice
£50 voucher
+ a day ticket for 2 adults to attend the Folk Festival (you choose the day)

How to enter

Simply fill in our Typeform with your business details and a photograph of your window. You are welcome to sign up before your window is complete – we will remind you to send us a picture before voting opens.

Entries should be received by 1pm on the 29th of June.

All entries will be featured on our digital Summer Window Map, which we will promote to encourage people to explore as many of the window displays in town as possible, and on our social media channels. Posters with voting QR codes will be provided to promote your involvement and encourage members of the public to vote.

The public vote will run throughout July and August, with the winners being announced on the 26th of August. 

We can accommodate late entries, but suggest that to maximise your public vote share you aim to have your window in place and photographed by the time voting opens.

Competition open to all businesses with a street-facing window, within a 15-minute walk of the Town Square. If you’re unsure if your business is eligible, please email [email protected] to check.