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Original Shrewsbury Social Media
Promoting & Animating

Original Shrewsbury is the largest social media platform for Shrewsbury, with 60,000 combined followers, and in 2025 our posts reached over 6.2 million people!

Shrewsbury BID Member businesses and Voluntary Members are entitled to up to six dedicated posts per calendar year, with a minimum of 6 weeks between posts. These can cover everything from a general push to new products or menu launches, significant milestones, etc. Our social media bookings fill up 2-3 months in advance, so the sooner you get in touch to book, the sooner we can get a post scheduled for you. We’ll remind you to submit your content close to the posting date.

Since January 2025, Shrewsbury BID has offered a free tier of promotional membership for businesses within 15-minutes’ walk of The Square, with a rateable value (RV) below the BID levy threshold of £12,000, for whom Voluntary BID Membership would not be cost-effective.

Free promotional membership includes:

  • Basic business listing on the Original Shrewsbury website [1 image]
  • The ability to list your business’s events or job vacancies on Original Shrewsbury [or Work in Shrewsbury, if relevant]
  • Up to two dedicated social media posts per year

We reserve the right to review our membership offers on an annual basis where necessary.

If you’d like to book a social media post or have any questions, please email [email protected]

PPC Campaigns

At crucial times of year such as the festive period, we carry out paid advertising campaigns targeting local, regional and national audiences to help raise the profile of Shrewsbury and attract people to the town.

60,000
Followers across social media
6.2 million
People reached in 2025
9.5 million
Impressions in 2025
4.71%
Engagement rate

“Our new business post was really incredible, and the conversion from well wishes into sales has been exceptional. The power of social media and platforms like Original Shrewsbury have helped to raise our profile in just a few months, with many people expressing how wonderful it is to have a ‘proper toy shop’ back in the town!”

Yvonne Simmons, owner of The Toybox
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