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Original Shrewsbury
Photography and video
Promoting & Animating

We showcase Shrewsbury through high-quality photography and videos including providing photos for businesses to use in their own marketing.

We have worked with local filmmakers to create engaging and inspiring videos about Shrewsbury. Videos have included Summer in Shrewsbury, three Christmas videos, Meet Shrewsbury and Shrewsbury Events.

We have a comprehensive library of photographs of Shrewsbury, which we use in our own marketing and which we provide to partners to promote the town.

We have commissioned photoshoots to capture business pictures to be used for their own purposes, with yearly photography projects during busy periods and special campaigns to capture the best of Shrewsbury!

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Work in Shrewsbury UKSPF programme
Shrewsbury BID successfully secured UK Shared Prosperity Funding to kick off our BID3 Work in Shrewsbury project area. The funding, from the UK Shared Prosperity Fund (UKSPF) via Shropshire Council, saw an additional £320,000 awarded to Shrewsbury BID to deliver…
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Shrewsbury Night Bus Trial
Whether it was a night out or a night shift, we made getting home in Shrewsbury easier and safer with our Night Bus trial, delivered through the Shrewsbury Big Town Plan Partnership and coordinated by Shrewsbury BID. The service was…
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River Safety
A series of videos have been launched to encourage people to take care around the river in Shrewsbury.  The videos, which have been produced by Shrewsbury BID in partnership with Team Shrewsbury, highlight the potential dangers of walking by the…
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Original Shrewsbury Social Media
Original Shrewsbury is the largest social media platform for Shrewsbury, with 60,000 combined followers, and in 2025 our posts reached over 6.2 million people! Shrewsbury BID Member businesses and Voluntary Members are entitled to up to six dedicated posts per…
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Shrewsbury Ambassadors
The Original Shrewsbury Ambassadors provide visitors to Shrewsbury with a warm welcome and a wide range of information during weekends and bank holidays throughout the summer months. The purpose if the Ambassador programme is to improve the visitor experience, encourage…
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Footfall Cameras
We've installed two cameras to count footfall in Shrewsbury, which are located on High Street and Pride Hill. Since April 2016, we have received year on year information, which was previously unavailable for Shrewsbury's main streets. A monthly summary report is…
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Christmas in Shrewsbury
During the festive period, Shrewsbury BID delivers a comprehensive marketing campaign to encourage visitors and shoppers to experience Christmas in Shrewsbury. Christmas videos Shrewsbury Christmas videos have been a highlight of the festive period since 2014. The videos capture the…
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Wayfinding
We are working to deliver a transformational wayfinding project for Shrewsbury town centre. The project has been joint funded by Shrewsbury BID, Shropshire Council and Shrewsbury Town Council,  with international wayfinding experts, City ID, commissioned to deliver the project. City ID have…
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Town dressing
Each year we install eye-catching flags along the length of High Street for the summer months. Adding colour and interest to the centre of the town and celebrating local artists. Shrewsbury BID's town flag programme launched in 2019 with Darwin…
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Clean and Tidy Shrewsbury
Our cleaning and improvement projects enhance the town centre environment, complimenting statutory Shropshire Council services. Shrewsbury BID undertakes periodic spot cleaning of main town centre streets including pavement jet and steam cleaning, bin restoration, graffiti removal and painting. Shrewsbury BID…
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