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Future Shrewsbury
Big Town Plan
Promoting & Animating

OUR COLLECTIVE PLAN FOR THE EVOLUTION OF SHREWSBURY

Local organisations, businesses and residents are working together to help Shrewsbury evolve and develop for the good of everyone. It’s ambitious and bold, reshaping the physical public realm and matching it with an outstanding public experience. Together we will revolutionise movement around our town and attract vital investment.

Visit the Big Town Plan website
Related project
River Safety
A series of videos have been launched to encourage people to take care around the river in Shrewsbury.  The videos, which have been produced by Shrewsbury BID in partnership with Team Shrewsbury, highlight the potential dangers of walking by the…
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Original Shrewsbury Social Media
Original Shrewsbury is the largest social media platform for Shrewsbury, with over 43,000 combined followers, and in 2022 our posts reached over 6.7 million people! Shrewsbury BID member businesses are entitled to up to 4 dedicated posts per calendar year,…
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Photography and video
We showcase Shrewsbury through high-quality photography and videos including providing photos for businesses to use in their own marketing. We have worked with local filmmakers to create engaging and inspiring videos about Shrewsbury. Videos have included Summer in Shrewsbury, three…
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Shrewsbury Ambassadors
The Original Shrewsbury Ambassadors provide visitors to Shrewsbury with a warm welcome and a wide range of information during weekends and bank holidays throughout the summer months. The purpose if the Ambassador program is to improve the visitor experience, encourage…
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Footfall Cameras
We've installed two cameras to count footfall in Shrewsbury, which are located on High Street and Pride Hill. Since April 2016, we have received year on year information, which was previously unavailable for Shrewsbury's main streets. A monthly summary report is…
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Christmas in Shrewsbury
During the festive period, Shrewsbury BID delivers a comprehensive marketing campaign to encourage visitors and shoppers to experience Christmas in Shrewsbury. Christmas videos Shrewsbury Christmas videos have been a highlight of the festive period since 2014. The videos capture the…
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Wayfinding
We are working to deliver a transformational wayfinding project for Shrewsbury town centre. The project has been joint funded by Shrewsbury BID, Shropshire Council and Shrewsbury Town Council,  with international wayfinding experts, City ID, commissioned to deliver the project. City ID have…
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Town dressing
Each year we install eye-catching flags along the length of High Street for the summer months. Adding colour and interest to the centre of the town and celebrating local artists. To celebrate the Queen's Diamond Jubilee in 2022, we commissioned…
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Clean and Tidy Shrewsbury
Our cleaning and improvement projects enhance the town centre environment, complimenting statutory Shropshire Council services. Shrewsbury BID undertakes periodic spot cleaning of main town centre streets including pavement jet and steam cleaning, bin restoration, graffiti removal and painting. Shrewsbury BID…
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Original Shrewsbury website
Shrewsbury BID is raising the profile of the town centre through the Original Shrewsbury website, as a vibrant, welcoming and unique place to visit and spend time in. The Original Shrewsbury website is the number one destination site for people…
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