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Original Shrewsbury
Original Shrewsbury newsletter
Promoting & Animating

Since relaunching in 2021 the consumer-facing Original Shrewsbury newsletter has gone from strength to strength and is now a key part of the marketing strategy.

The monthly newsletter is delivered directly to the inbox of over 3,300 subscribers, and highlights seasonally appropriate features and news, new businesses, and key events and offers in the town centre. These are supplemented with ‘one-off’ newsletters focusing on key campaigns such as Christmas, the King’s coronation, Shrewsbury Cocktail Week and school holidays.

The Original Shrewsbury newsletter boasts an open rate of 43% and a click rate of 6.5%, 28% and 18% higher than our peers’ averages respectively.

3,342
Subscribers
22
Newsletters sent in 2022
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