Shrewsbury BID is raising the profile of the town centre through the Original Shrewsbury website, as a vibrant, welcoming and unique place to visit and spend time in.
The Original Shrewsbury website is the number one destination site for people searching for the county town and received more than 450,000 page views visits in 2025.
We’ve worked with industry-leading destination website specialists to help us create a website which puts Shrewsbury among the best in the UK, providing an even better way for visitors to discover all our town has to offer and for businesses to reach potential customers.
The Original Shrewsbury website is home to the most expansive event listings for the town centre, as well as over 530 business profiles which average over 210,000 views a year. In 2023 we launched a new Offers and Competitions page and a dedicated jobs listings page.
Throughout the year we run a number of seasonal campaigns to encourage visitors to the town, these are supported via our social media presence and PR activity.
All consumer-facing, town centre businesses (within a 15-minute walk of the Square) are entitled to promotion on the Original Shrewsbury website, opportunities include:
Business profile
The Original Shrewsbury website acts as the ‘shop window’ for Shrewsbury. Make sure your profile is as attractive, engaging and up-to-date as possible and sell your businesses to the
210,000+ people who view our business profiles every year!
Event listings
The Original Shrewsbury events calendar is the most comprehensive ‘what’s on’ in Shrewsbury, with more than 5,500 people a month using it to plan their visit.
Offers and sales
From January sales to happy hour cocktails, we pull together the hottest offers and sales from across Shrewsbury’s town centre to our promotions hub.
Job vacancies board
Shrewsbury town centre’s new jobs board! Whether it’s an office, retail, hospitality, or volunteering position we want to include it in this new hub for residents and those looking for positions within the town centre.
Inclusion in relevant blogs
These cover everything from school holiday guides to themed shopping or dining recommendations, as well as seasonal what’s on guides including Christmas, Halloween and more. These features and collations were read by over 60,000 people during 2025.
